decorative pattern
Visual Storytelling
Graphic & Image Making
Experimental Design
Design Research
Interaction & Emotion
3D Expression



** Heyyy there!

** Welcome to my little playground! **


Very nice to meet you!

    My name is             Yifei Luo            , you could just call me – Libby .
OR you can use the pear emoji (🍐) to represent me, because the Chinese character pear (梨) sounds very similar to the first syllable of my English name (Li).

** I go by She/her . **

    I am a graphic designer with multidisciplinary practice and an independent creator who loves making graphic, installations, and any digital interaction. ** I love exploring visual languages — in both tangible and intangible environments, across 2D and 3D — and finding playful, unexpected ways to bring ideas to life.**

Currently based in Melbourne/Naarm, Australia , originally from Shenzhen, China **

I completed my both undergraduate and postgraduate education @RMIT university – Melbourne, Australia, and I’ve been lucky and honoured to receive some recognitions and awards for my works.

I am ** currently freelancing in the creative industry as a graphic designer. I am passionate about taking every opportunities and always happy to collaborate and thoughtful creative exchange!

** If you’re interested in working together — or just want to have a chat — feel free to reach out! There’s a contact form at the bottom-right corner of this page.**



    Working with images, space and text, I work across disciplines — exploring the space between technology and emotion, structure and intuition, while I draw from Graphic Design, UX/UI, Illustration, Branding, Installation, and Web-based Media.

My practice blends design, art, and self-reflection. Through visual experiments and cross-disciplinary projects, I’m always curious about the quiet spaces in between — where ideas shift, feelings surface, and systems break open.

My creative process is driven by exploration, shaped by how I observe and respond to the world around me. I use design to ask questions, build unexpected connections, and leave room for feeling — not just problem-solving.


*** This ABOUT page is more than an introduction of myself — it’s also a reflection of how I design and think:       non-linear ,       movable ,       alive.


***Hope you enjoy my playground — and have fun exploring!***



    **** ACKNOWLEDGEMENT: I respectfully acknowledge the Traditional Owners of the land, the Wurundjeri people, both past and present, of the Kulin Nations, upon whose ancestral lands I work and live.

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