{"text_format":"1","workbook":"xlsx","n_sheets":4,"sheets":["HOME","USPs IDENTIFICATION","RESULTS","DataTreatment"],"not_rendered":{"charts":8,"images":18,"macros":1,"external_links":0,"defined_names":0,"comments":0,"pivot_tables":0},"unopened":[],"bounds":{"document_bytes":16777216,"sheet_cells":100000,"rows_first":2000,"rows_last":500,"rows_between":2000,"halvings":0,"cell_chars":16384,"cell_head_chars":4096},"cells_cut":0,"cells_raw":0,"read":"whole","date_system":"1900"}

{"sheet":"HOME","index":0,"n_rows":73,"n_cols":6,"rows_kept":73,"cut":false,"hidden":false,"merged":[[1,4,4,16],[64,4,67,13],[21,4,32,13],[34,4,45,13],[47,4,58,13],[59,4,59,13]]}
[]
[null,null,null,null,"WHY AM I SPECIAL? Tool"]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[null,null,null,null,"1. Introduction"]
[]
[null,null,null,null,"The Why Am I Special?  tool seeks to analyse and identify the Unique Selling Points (USPs) of your business as well as to provide you with related communication materials that will help in developing a brand, identity and market position. "]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[null,null,null,null,"2. Methodology"]
[null,null,null,null,"In the next step, you will be asked to rate the level of agreement with a number of statements. Each question will be evaluated and counted for a final assesment. Please, make sure you answer sincerely to identify properly your strengths. "]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[null,null,null,null,"3. Results"]
[null,null,null,null,"Based on your answers, an automatic evaluation will be generated where you will be able to visualise the scores on each USP. Communication resources and best practices will be also provided after completing the evaluation. "]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[null,null,null,null,"NOTE:  You will have access to all the communication resources. However, we encourage you to use the ones related to the USPs where your score is higher than 80%"]
[]
[]
[null,null,null,null,"READY?"]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[null,null,null,null,null,"This project has received funding from the European Union’s Horizon 2020 Research and Innovation Programme under Grant Agreement N° 101000788"]

{"sheet":"USPs IDENTIFICATION","index":1,"n_rows":77,"n_cols":9,"rows_kept":77,"cut":false,"hidden":false,"merged":[]}
[]
[]
[]
[]
[]
[]
[]
[null,null,null,null,"Rate the level of agreement (1-5) with the following statements"]
[null,null,null,null,"1. Strongly Disagree"]
[null,null,null,null,"2. Disagree"]
[null,null,null,null,"3. Neutral"]
[null,null,null,null,"4. Agree"]
[null,null,null,null,"5. Strongly agree"]
[]
[null,null,null,null,"A. QUALITY OF FOOD"]
[null,null,null,null,"Qualification (0-100): ",null,null,null,{"$f":"((I18+I20+I22)/3)/5*100","v":0}]
[null,null,null,null,"A1. My product has a high-quality level in terms of freshness, flavour and nutritional value."]
[null,null,null,null,"Your answer (1-5): "]
[null,null,null,null,"A2. My company does not use chemicals and/or pesticides."]
[null,null,null,null,"Your answer (1-5): "]
[null,null,null,null,"A3. The facilities of my business are in excellent condition. "]
[null,null,null,null,"Your answer (1-5): "]
[null,null,null,null,"B. LOCAL PRODUCERS BENEFITS"]
[null,null,null,null,"Qualification (0-100): ",null,null,null,{"$f":"((I26+I28+I30)/3)/5*100","v":0}]
[null,null,null,null,"B1. The price of my products is fair for consumers and producers."]
[null,null,null,null,"Your answer (1-5): "]
[null,null,null,null,"B2. My business engages with the local community. "]
[null,null,null,null,"Your answer (1-5): "]
[null,null,null,null,"B3. The local community identifies my business as a key business model in the value chain. "]
[null,null,null,null,"Your answer (1-5): "]
[null,null,null,null,"C. PRODUCT GEOGRAPHY"]
[null,null,null,null,"Qualification (0-100): ",null,null,null,{"$f":"((I34+I36+I38)/3)/5*100","v":0}]
[null,null,null,null,"C1. My business is based in a pollution-free area."]
[null,null,null,null,"Your answer (1-5): "]
[null,null,null,null,"C2. My products have an EU Certification: Protected Designation of Origin, Protected Geographical Indication or Traditional Specialities Guaranteed."]
[null,null,null,null,"Your answer (1-5): "]
[null,null,null,null,"C3. The products in my area are more distinctive than in other areas."]
[null,null,null,null,"Your answer (1-5): "]
[null,null,null,null,"D. PRODUCT STORYTELLING"]
[null,null,null,null,"Qualification (0-100): ",null,null,null,{"$f":"((I42+I44+I46)/3)/5*100","v":0}]
[null,null,null,null,"D1. The way my business operates helps to build a solid relationship with the consumers."]
[null,null,null,null,"Your answer (1-5): "]
[null,null,null,null,"D2. My products and my business are known because of their traditional background.  "]
[null,null,null,null,"Your answer (1-5): "]
[null,null,null,null,"D3. Word of mouth is a strategic asset of my business or products."]
[null,null,null,null,"Your answer (1-5): "]
[null,null,null,null,"E. HEALTH ASPECTS & GOOD NUTRITION"]
[null,null,null,null,"Qualification (0-100): ",null,null,null,{"$f":"((I50+I52+I54)/3)/5*100","v":0}]
[null,null,null,null,"E1. My products do not lose nutritional value during the value chain process."]
[null,null,null,null,"Your answer (1-5): "]
[null,null,null,null,"E2. My products have the maximum taste value."]
[null,null,null,null,"Your answer (1-5): "]
[null,null,null,null,"E3. My products can be part of nutrition and diet plans."]
[null,null,null,null,"Your answer (1-5): "]
[null,null,null,null,"F. SOCIAL BENEFITS"]
[null,null,null,null,"Qualification (0-100): ",null,null,null,{"$f":"((I58+I60+I62)/3)/5*100","v":0}]
[null,null,null,null,"F1. My business impacts positively the local tourism sector"]
[null,null,null,null,"Your answer (1-5): "]
[null,null,null,null,"F2. My business contributes to social cohesion. "]
[null,null,null,null,"Your answer (1-5): "]
[null,null,null,null,"F3. My prices are fair for consumers and producers.  "]
[null,null,null,null,"Your answer (1-5): "]
[null,null,null,null,"G. SUSTAINABLE FOOD PRODUCTION "]
[null,null,null,null,"Qualification (0-100): ",null,null,null,{"$f":"((I66+I68+I70+I72)/4)/5*100","v":0}]
[null,null,null,null,"G1. The transportation of my products is done within short distances locally, having the less possible impact on the local environment."]
[null,null,null,null,"Your answer (1-5): "]
[null,null,null,null,"G2. My products use minimal or no packaging. "]
[null,null,null,null,"Your answer (1-5): "]
[null,null,null,null,"G3. My business uses low or zero energy to storage food. "]
[null,null,null,null,"Your answer (1-5): "]
[null,null,null,null,"G4. I use ecological farming methods."]
[null,null,null,null,"Your answer (1-5): "]
[]
[]
[]
[]
[null,null,null,null,null,null,"This project has received funding from the European Union’s Horizon 2020 Research and Innovation Programme under Grant Agreement N° 101000788"]

{"sheet":"RESULTS","index":2,"n_rows":70,"n_cols":20,"rows_kept":70,"cut":false,"hidden":false,"merged":[[42,2,55,12],[57,2,58,12]]}
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[null,null,"Why am I Special? Overall Score",null,null,null,null,null,null,null,null,null,null,null,null,"Why am I Special? Specific Scores"]
[]
[]
[]
[]
[null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,{"$f":"DataTreatment!C3","v":0},null,{"$f":"DataTreatment!C4","v":0},null,{"$f":"DataTreatment!C5","v":0}]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,{"$f":"DataTreatment!C6","v":0},null,{"$f":"DataTreatment!C7","v":0},null,{"$f":"DataTreatment!C8","v":0}]
[]
[]
[]
[null,null,"In this graphic you can see those Unique Selling Points where your business excels. Those with a score higher than 80% can reinforce your market position as well as your brand image. Have a look at the specific scores and the materials to boost communication, dissemination and branding of your business."]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,{"$f":"DataTreatment!C9","v":0}]
[]
[]
[null,null,"NOTE:  You  have access to all the communication resources. However, we encourage you to use the ones related to the USPs where your score is higher than 80%"]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[null,null,null,"This project has received funding from the European Union’s Horizon 2020 Research and Innovation Programme under Grant Agreement N° 101000788"]

{"sheet":"DataTreatment","index":3,"n_rows":9,"n_cols":7,"rows_kept":9,"cut":false,"hidden":true,"merged":[]}
[]
[null,"Category","Grade","Orange","Blue","Green","Comple"]
[null,{"$f":"'USPs IDENTIFICATION'!E15","v":"A. QUALITY OF FOOD"},{"$f":"'USPs IDENTIFICATION'!I16","v":0},{"$f":"IF(C3<80,C3,0)","v":0},0,{"$f":"IF(C3>=80,C3,0)","v":0},{"$f":"100-C3","v":100}]
[null,{"$f":"'USPs IDENTIFICATION'!E23","v":"B. LOCAL PRODUCERS BENEFITS"},{"$f":"'USPs IDENTIFICATION'!I24","v":0},{"$f":"IF(C4<80,C4,0)","v":0},0,{"$f":"IF(C4>=80,C4,0)","v":0},{"$f":"100-C4","v":100}]
[null,{"$f":"'USPs IDENTIFICATION'!E31","v":"C. PRODUCT GEOGRAPHY"},{"$f":"'USPs IDENTIFICATION'!I32","v":0},0,0,0,100]
[null,{"$f":"'USPs IDENTIFICATION'!E39","v":"D. PRODUCT STORYTELLING"},{"$f":"'USPs IDENTIFICATION'!I40","v":0},0,0,0,100]
[null,{"$f":"'USPs IDENTIFICATION'!E47","v":"E. HEALTH ASPECTS & GOOD NUTRITION"},{"$f":"'USPs IDENTIFICATION'!I48","v":0},0,0,0,100]
[null,{"$f":"'USPs IDENTIFICATION'!E55","v":"F. SOCIAL BENEFITS"},{"$f":"'USPs IDENTIFICATION'!I56","v":0},0,0,0,100]
[null,{"$f":"'USPs IDENTIFICATION'!E63","v":"G. SUSTAINABLE FOOD PRODUCTION "},{"$f":"'USPs IDENTIFICATION'!I64","v":0},0,0,0,100]