OUR STORY

Simon Image
Simon Liebskind
Andrew Image
Andrew Nieves

It all started ten years ago in a small coastal town, where a young man named Andrew Nieves took a late-afternoon walk on a beach littered with plastic debris. He was sipping water from a humble, notoriously flimsy Dasani bottle, enjoying the sunset, when — splash! — the bottle slipped from his hands, spilling water over his sneakers. Annoyed, he stared at the bottle and thought, Why am I drinking water from plastic when it's the very thing polluting this beach? In that moment, an idea started forming in his mind.


Andrew couldn’t shake this thought. That night, he dreamt of vast oceans, teeming with life — and plastic. The vision haunted him, inspiring him to imagine a world where discarded plastic wasn’t just waste but a resource. When he shared this vision with his longtime friend Simon Liebskind, a fellow environmentalist and designer, the two began brainstorming how they could repurpose ocean-bound plastic into something sustainable. Together, they started testing ways to transform plastic into durable, high-quality thread for clothing and fashion.


Fast forward to today, and Shoreline was born. With Andrew’s ocean-saving dream and Simon’s knack for design and sustainability, Shoreline creates vibrant, eco-friendly threads and apparel from recycled plastic. The company embodies their shared values: creativity, innovation, and a commitment to a cleaner, greener planet. The wave-inspired Shoreline logo serves as a reminder of where it all started — on that plastic-strewn beach — and of their dedication to transforming waste into something beautiful and sustainable.


At Shoreline, we believe in going beyond fashion. We’re building a movement, inviting our community to join us by collecting plastic and sending it our way, so together we can create a wave of change.